Home Improvement Store
The CEO of this home improvement company said his company was steadily losing market share to the large, national home improvement companies such as Home Depot and Lowe's.
Reason for Problem
The reason for the problem, according the CEO was that the large national chains had better, more visible locations.
What Was Needed to Solve Problem
The CEO said he needed a way to help make his store a "destination location." In other words, he needed to give his customers more reasons to seek his store out rather than simply shopping the more conveniently located stores.
What We Provided
We provided the home improvement store with the with the name and contact information for a licensed barber that owned a Barber Stop. The home improvement store traded the barber space to operate his shop inside the store for the opportunity to sell to the additional 4,000 shoppers attracted to the home improvement store each year to get a haircut.
The home improvement store stopped losing market share to the large national chains. In fact, after analyzing the results of the first year, the home improvement store recommended placing Barber Stop in all 16 of its other locations. Numbers showed that having a barber shop in the store led to 1) longer shopper visits and 2) an increase in the store's average sale.