Hardware Store, Owner
The owner of this small, privately owned hardware store said he was unable to reach his sales and profit goals.
Reason For Problem
The reason for this problem, according to the owner, was a sharp increase in competition by large national chains stores.
What Was Needed to Solve Problem
The owner of the hardware store said he needed some way to differentiate his store from the large national chain stores.
What We Provided
We provided the hardware store with a Barber Stop, single chair barber shop kiosk. We also provided the store owner with contact information for a local barber school from which, they could recruit a recent graduate to operate the barber shop inside the hardware store.
The hardware store now offers hair cutting services to its primarily male client base. In fact, it is the only hardware store in the area to offer hair cutting services. Last year, the barber shop generated approximately $80,000 in store revenue utilizing only 64 square feet of space. The barber shop also attracted an additional 3,500 shoppers.