Barber School Owner
The owner of this barber school was not reaching his enrollment and revenue goals.
Reason for Problem
He said that fierce competition among other local and regional barber and cosmetology schools was the reason he was struggling to meet his goals.
What Was Needed to Solve Problem
He said he needed some way to differentiate his barber school from the dozens of competitors in the market.
What We Provided
We provided him with a Barber Stop, a marketing strategy and a vision of how the school could be positioned in the marketplace as one that helps students open their own barber shops after graduation.
According to the barber school owner he is now meeting and surpassing enrollment and revenue goals. "In fact," he said "we now get more than our fair share of new barbering students in this market."